When we first sat down to talk about building a company the underlying thesis was simple: The world’s financial system is breaking and hard assets are winning.

Governments keep spending, printing, and pumping asset prices up. As a result, everything from housing to equities to gold has gone up, and so has Bitcoin.

So our starting point as crypto people was this: If Bitcoin is one of the few assets that’s going to keep appreciating long-term, the real opportunity isn’t just to hold it, it’s to make it productive.

That’s where the idea started to click.

We started digging into what “making Bitcoin productive” actually means. The more we looked the more we found that nobody was doing it the right way. Every Bitcoin L2 or bridge was just moving BTC somewhere else, and not actually creating value for holders. None of it was aligned with the principles that would make Bitcoin more productive as an asset for its holders.

Around that time, we also noticed how much the demographic of Bitcoin holders had changed. Two years ago it was mostly retail, crypto-natives, and miners. Now you have sovereign wealth funds, corporations, and financial institutions holding BTC on their balance sheets. You have an entire global class of people who treat Bitcoin as a reserve asset.

Once something becomes a reserve asset, people expect it to earn.

They expect it to work for them to generate yield, to be collateral, and to be useful. That’s when we started thinking seriously about Button.

We didn’t want to build another “DeFi app”.

We wanted to build Bitcoin’s prime broker; the infrastructure layer that connects credit, yield, and trading in one unified system. To do that right we needed execution-grade infrastructure, not another smart contract playground. That’s why we coupled deeply with @HyperliquidX. It’s fast, fully onchain, transparent, and engineered for real financial primitives. Together that combination gave us the foundation to actually build what we had in mind.

Beyond the tech, it was the philosophy behind @HyperliquidX that really clicked for us.

@HyperliquidX focus on clean execution, no shortcuts, just raw performance and real users is paving the way for how crypto companies should be built. Everything about HL feels aligned with how we build from first principles, stay onchain, and let the product speak for itself. Pair that kind of infrastructure with Bitcoin, the hardest and most trusted asset in the world, and it just makes sense.

We're giving people the ability to earn yield, post collateral, and access credit backed by the best asset on earth.

@buttonxyz is turning Bitcoin into a productive asset.